The Emotional Economy of Travel
Emotion drives memory. It drives loyalty. It drives bookings.
The Future of Hospitality Marketing Isn’t Campaigns — It’s Customer Journeys
Travelers no longer simply search for rooms. They explore stories. They evaluate trust. They follow signals, not slogans. This shift…
The Right Influencer for the Right Impact: A Guide for Tour Operators & Hotel Owners in East Africa
A Guide for Tour Operators & Hotel Owners in East Africa
The Untapped Potential of Micro-Experiences for Travelers
Travelers are no longer looking for just destinations—they crave connections. Micro-experiences allow businesses to deliver customized services that appeal to…
The New Rules of Hospitality Marketing and Why Geo-Behavioral Targeting Is the Next Competitive Edge
They’re not just asking: Where is our audience? They’re asking: What is our audience doing, thinking, and planning — in…
Destination Inspiration for Friendcations
For when plans finally make it out of the group chat. Couple getaways and family holidays have long been the…
How Hospitality Brands Can Use Google Ads to Outshine OTAs and Get More Direct Bookings
When someone searches for accommodation in your area, Google displays a price comparison block. If you’re running a Hotel Ads…
Why Your Holiday Itinerary Might Be Holding You Business Back
Most travel professionals care deeply about their guests. But they’re caught up in last-minute sales, recycled offers, and digital fatigue.…
Smart Tourism in Africa Starts Now
Tourism isn’t just about attracting people—it’s about building places that thrive when visitors arrive.
Embodied Sustainability & Invested Travel: The New Gold Standard for Hospitality
Travelers are evolving. The checklist no longer stops at infinity pools and Wi-Fi — it now reads like a manifesto:…