Holiday seasons come with familiar offers.
All-inclusive packages.
Airport pickup and return.
Two nights at the beach.
A camel ride thrown in.
But here’s the question no one’s asking:
Does this really work anymore?
Are travelers still excited by this? Or are we just repeating what’s easy?
The Itinerary Trap
Too often, agents and hotels push itineraries filled with what’s convenient—not what’s meaningful.
These packages focus on logistics, not connection.
They list stops, not stories.
They tick boxes, but rarely spark real interest.
And the truth?
Most of today’s travelers don’t want more nights.
They want deeper moments.
They want to be part of something.
They want travel to feel personal—not pre-planned.
There Is a Smarter Way
What if your brand stood out not for being cheaper…
But for being different?
What if you weren’t selling “4 Days, 3 Nights” but inviting your audience into a curated experience that says, “This is where you belong”?
This isn’t about spending more.
It’s about building a brand that resonates.
Agents and Hotels Aren’t Lazy—They’re Just Doing What They Know
Most travel professionals care deeply about their guests.
But they’re caught up in last-minute sales, recycled offers, and digital fatigue.
They rarely have the time—or the tools—to rethink their positioning.
And that’s where Brandsmith comes in.

Here’s How We Help
We partner with agents, lodges, and tour operators across East Africa to:
- Craft unique brand narratives that emotionally connect
- Transform generic offers into campaigns that convert
- Help travelers choose you for your story—not your price
- Build micro-tribes of loyal, returning customers
- Launch campaigns with strong messaging, beautiful design, and smart automation
All this without adding to your workload. We build around your reality and make it simple.
Let’s Do It Differently This Season
Travelers want to feel something.
They want to believe in what they’re buying.
They want to share their journey, not just take it.
And you deserve a brand that’s recognized, remembered, and respected.
If you’re tired of blending in during peak season, let’s create something that stands out.
Brandsmith is ready to help you rethink how you market travel in East Africa.
Together, we’ll move beyond packages—and into real experiences.
Explore more at brandsmith.africa or message us on LinkedIn to get started.