Return on Experience (ROX): The Hospitality Metric That Matters Most
ROX is the value created through intentional, emotional, often intangible guest experiences. It’s what happens when you do something memorable—something…
Reality Check: Avoid Pomp & Pageantry, Building Brands in Reality
At Brandsmith, we’ve seen it all: branding workshops with mood boards, flashy decks, and dramatic pitches that promise to "redefine…
How Thoughtful Brand Collateral Turns Hotels into Icons
There’s a reason the phrase “first impressions last” gets repeated so often — because in the hospitality industry, it’s absolutely…
Why Destination B2B Marketing Demands More Than Just a Brand Campaign
If all you're tracking is impressions, you're missing the full picture. Effective B2B destination marketing is measurable—from engagement and lead…
Hospitality Advertising: How to Attract High-Value Guests
More than 70% of travel research happens on mobile. Make sure your ads and landing pages are responsive, fast-loading, and…
The Emotional Economy of Travel
Emotion drives memory. It drives loyalty. It drives bookings.
The Future of Hospitality Marketing Isn’t Campaigns — It’s Customer Journeys
Travelers no longer simply search for rooms. They explore stories. They evaluate trust. They follow signals, not slogans. This shift…
The Right Influencer for the Right Impact: A Guide for Tour Operators & Hotel Owners in East Africa
A Guide for Tour Operators & Hotel Owners in East Africa
The Untapped Potential of Micro-Experiences for Travelers
Travelers are no longer looking for just destinations—they crave connections. Micro-experiences allow businesses to deliver customized services that appeal to…
The New Rules of Hospitality Marketing and Why Geo-Behavioral Targeting Is the Next Competitive Edge
They’re not just asking: Where is our audience? They’re asking: What is our audience doing, thinking, and planning — in…