How Thoughtful Brand Collateral Turns Hotels into Icons

Why Brand Collateral Matters in Hospitality

Guests don’t just book a room. They buy into a feeling, a promise, and a lasting story.
When your hotel expresses its brand consistently — across physical and digital materials — guests begin to trust you more, remember you longer, and recommend you widely.
That’s the real power of brand collateral. It’s not fluff. It’s strategy you can see, touch, and experience.

What Counts as Brand Collateral?

Brand collateral includes every touchpoint that carries your hotel’s personality, values, and promise. It can be printed, digital, physical, or interactive — but the key is intentionality.

At Brandsmith, we help hotels design meaningful collateral that speaks volumes. Here’s just a snapshot of what that might include:

Sales and Marketing Collateral

• Posters, brochures, and print ads

• Restaurant promotions and event flyers

• Website design, blogs, email newsletters

• Social media templates and content

• Hotel explainer or tour videos

• Rebrand activations and press kits

Front Office Essentials

• Guest registration documents

• Branded key cards and holders

• Local area guides and tour itineraries

• VIP folders and welcome packs

• Luggage receipts, compliment slips, and service menus

• Staff name tags and branded uniforms

Room Service and In-Room Experience

• Welcome booklets and dining menus

• Door hangers, notepads, pens, and toiletries

• Custom robes, towels, and slippers

• Safe cards, laundry slips, and minibar menus

• Bed linen with brand embroidery

• Branded souvenirs and postcards

Guest Loyalty and Retention Tools

• Loyalty and membership cards

• Birthday perks and feedback forms

• Gift certificates and branded merchandise

• Coupon programs and rewards systems

Restaurant and F&B Branding

• Menus and wine lists

• Seasonal promotions and table tents

• QR-code based digital menus

• Takeaway packaging and branded trays

• Table mats, coasters, and branded tableware

Spa and Wellness Touchpoints

• Spa brochures and service menus

• Reservation and pricing cards

• Leaflets, signage, and spa product branding

Stationery and Print Collateral

• Welcome cards and greeting notes

• Letterheads, envelopes, notepads

• Branded calendars and gift wraps

• Carrier bags, swing tags, and gift boxes

Signage and Environmental Branding

• Room numbers and wayfinding signs

• Exterior and interior signage systems

• Branded décor and visual styling